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Cultivate genuine connections by gaining a comprehensive understanding of your target audience through personalized one-on-one communication.
In-Depth Interviews (IDIs) stand out as a widely embraced Qualitative methodology, primarily for their capacity to establish a strong rapport between the respondent and the moderator. These interviews are commonly conducted with key industry experts and influential stakeholders across various sectors, leveraging their expertise to uncover profound insights. Whether conducted in person (at the workplace, at home, or at a facility), over the telephone, or via online platforms, IDIs provide a platform for a detailed conversation where the respondent answers the moderator’s questions.
Typically lasting between 60 to 90 minutes, the duration is flexible to accommodate the depth of the discussion and the specific agenda at hand. This personalized approach ensures a nuanced exploration of key topics, fostering a deeper understanding that goes beyond surface-level insights.
In-Depth Interviews (IDIs) stand out as a widely embraced Qualitative methodology, primarily for their capacity to establish a strong rapport between the respondent and the moderator. These interviews are commonly conducted with key industry experts and influential stakeholders across various sectors, leveraging their expertise to uncover profound insights. Whether conducted in person (at the workplace, at home, or at a facility), over the telephone, or via online platforms, IDIs provide a platform for a detailed conversation where the respondent answers the moderator’s questions.
Typically lasting between 60 to 90 minutes, the duration is flexible to accommodate the depth of the discussion and the specific agenda at hand. This personalized approach ensures a nuanced exploration of key topics, fostering a deeper understanding that goes beyond surface-level insights.
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