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Unearth genuine insights through engaging interactions in both group settings and one-to-one engagements.
Focus Group Discussions bring together individuals with similar backgrounds or experiences to delve into specific topics of interest. In these discussions, a live spectrum of experiences, opinions, beliefs, and values is captured. Simultaneously, In-Depth Interviews (IDIs) represent a prevalent qualitative methodology known for fostering a strong rapport between respondents and moderators. Typically conducted with key industry experts and stakeholders, IDIs provide profound insights.
Whether through a group discussion or individual interviews, these interactions serve as powerful avenues for obtaining authentic insights. The duration of a typical IDI or group discussion spans 60 to 90 minutes, accommodating the agenda at hand and the depth of questions, ensuring a thorough exploration of the chosen topics.
Focus Group Discussions bring together individuals with similar backgrounds or experiences to delve into specific topics of interest. In these discussions, a live spectrum of experiences, opinions, beliefs, and values is captured. Simultaneously, In-Depth Interviews (IDIs) represent a prevalent qualitative methodology known for fostering a strong rapport between respondents and moderators. Typically conducted with key industry experts and stakeholders, IDIs provide profound insights.
Whether through a group discussion or individual interviews, these interactions serve as powerful avenues for obtaining authentic insights. The duration of a typical IDI or group discussion spans 60 to 90 minutes, accommodating the agenda at hand and the depth of questions, ensuring a thorough exploration of the chosen topics.
Our unique approach to Online Focus Group/Interviews
We recognize that one of the keys to a successful Focus Group Discussion/Interviews is an experienced moderator – who is adept at managing group dynamics and one who makes sure all opinions are equally heard in the room.
Our Online FGDs/Interviews involve expert moderators, laser-targeted respondents, and projective techniques to facilitate a deeper understanding of the topic at hand. A series of add-ons and variations are sometimes deployed as appropriate to enhance the traditional Focus Group offer:
Our Online FGDs/Interviews involve expert moderators, laser-targeted respondents, and projective techniques to facilitate a deeper understanding of the topic at hand. A series of add-ons and variations are sometimes deployed as appropriate to enhance the traditional Focus Group offer:
In-House Recruitment
Precision targeted respondents to procure superior results through our panels/databases
Conflict Discussions
Respondents handpicked to focus on conflicting attitudes and behaviors
Online platform
Online platform handpicked to suit your requirements.
Mini-groups
Diving deeper into individual circumstances and understanding by interacting with fewer respondents (usually 4-5 respondents)
Pre-Interaction Tasks/Homework
Adding context to discussions and saving valuable time through pre-group add-ons: online/offline diaries, individual depth interviews, scrapbooks and tasks
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