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Elevate your brand insights by engaging in in-depth discussions within groups of two or three individuals with either shared or contrasting opinions.
Dyads and Triads represent a qualitative research approach involving two or three respondents, potentially familiar with each other, guided by a moderator. This method essentially resembles a depth interview, where the respondents may share similar perspectives and interests (Known-Pairs) or hold conflicting views and interests. In instances of conflict pairs, researchers aim to highlight and explore the differences between the participants, creating a dynamic environment for insightful discussions.
This methodology proves particularly beneficial when examining loyal users of different brands or products, providing a deeper understanding of the factors influencing brand loyalty and identifying potential weaknesses. The structured format of Dyads and Triads ensures a nuanced exploration of opinions within small groups, facilitating rich insights that can inform strategic brand decisions.
We recognize that one of the keys to any successful discussion is an experienced moderator – who is adept at managing interview dynamics and one who makes sure all opinions are equally heard in the room. Our Dyads/Triads involve expert moderators, laser-targeted respondents, and projective techniques to facilitate a deeper understanding of the topic at hand:
Dyads and Triads represent a qualitative research approach involving two or three respondents, potentially familiar with each other, guided by a moderator. This method essentially resembles a depth interview, where the respondents may share similar perspectives and interests (Known-Pairs) or hold conflicting views and interests. In instances of conflict pairs, researchers aim to highlight and explore the differences between the participants, creating a dynamic environment for insightful discussions.
This methodology proves particularly beneficial when examining loyal users of different brands or products, providing a deeper understanding of the factors influencing brand loyalty and identifying potential weaknesses. The structured format of Dyads and Triads ensures a nuanced exploration of opinions within small groups, facilitating rich insights that can inform strategic brand decisions.
We recognize that one of the keys to any successful discussion is an experienced moderator – who is adept at managing interview dynamics and one who makes sure all opinions are equally heard in the room. Our Dyads/Triads involve expert moderators, laser-targeted respondents, and projective techniques to facilitate a deeper understanding of the topic at hand:
In-House Recruitment
Precision targeted respondents to procure superior results through our panels/databases
Conflict Discussions
Respondents handpicked to focus on conflicting attitudes and behaviors
FocusVision-enabled facilities
120 State-of-the-art Partner facilities around the world, equipped with latest technology, and providing a comfortable environment for fostering discussions
Pre-Group Tasks/Homework
Adding context to discussions and saving valuable time through pre-group add-ons: online/offline diaries, individual depth interviews, scrapbooks and tasks
Experienced Moderators
Network of freelance moderators (>10 Years of experience) in more than 25 countries globally
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